Founded in 2019 by Julie Magnin, mapiel is a French cosmetic brand that specialises in natural liniment lotion. Conventionally made from a mixture of olive oil and limewater, liniment is as old as the hills and has a long tradition of being used in France as a nappy changing cleanser. Julie, a formally trained psychologist, used it religiously with her first child, but was never happy with the products available on the shelves. When her second child was born, so was mapiel. The young entrepreneur set about reinventing liniment, turning to alternative oils, and moving away from the pharmaceutical packaging to create a beautiful product for the whole family. The result is a liniment lotion entirely made in France from avocado oil, acai oil and manuka honey whose properties are ultra-hydrating and soothing.